Grow House Media has something they wanna show you about Texas cannabis, and they wanna have fun along the way.
Despite Texas’ fully prohibitionist legal status in varying levels of contrast to its neighboring states, activists across the Lone Star State have been sure to document their cannabis-related adventures and experiences extensively. Far from traditional mainstream media, channels and personalities documenting Texas cannabis happenings from an authentically boots on the ground perspective are plentiful.
Texas Cannabis Collective is fortunately one of a number of cannabis-centric publications documenting the lives and stories of Texas’ cannabis community regardless of its legal status. One such rich channel of cannabis content is the power couple team of Patrick and Liz Grow, the faces and producers of the hilarious and informative Grow House channel.
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Adorably meeting in their middle school theater class at only 13 years old and falling in love later into adulthood, Patrick and Liz combined his decades of experience in digital content producing and her experience with sales in tech to create a channel focusing on a cause and subject that they shared a strong mutual interest for.
“I wanted to turn that talent (video and digital producing) into working for myself and certainly telling the story of something I care about.” Patrick explains. “And living in a prohibition state like Texas, cannabis was always number 1. So we started Grow House Media, based on Liz’s last name which is Grow. It’s a perfect name for a cannabis channel.”
Centered in Austin but with episodes and adventures spanning from Los Angeles to Philadelphia and everywhere in between, Patrick and Liz are certainly taking the spirit and power of Texan cannabis advocacy on the road like rock stars. And a web series worthy of an award for its detailed and expansive catalog of content, Patrick and Liz have interviewed such notable celebrities in the cannabis industry as former NHL player Riley Cote and hip hop artist and cannabis businessman Berner, the founder of the massively successful multi-state Cookies brand.
However, Grow House also interviews cannabis advocates and/or those affected by Texas’ draconian cannabis laws such as Dan Hansen, a cancer survivor who was arrested for possession of cannabis oil which carries felony charges with it.
“We started Grow House Media to really start the process of normalizing the plant,” Patrick explained , “not just in prohibitionist Texas but into the world, into the greater cannabis community and start telling stories in it to tell our state that it’s a great plant doing great things for the states that have it legal and looking at the communities it creates.
And for the enthusiasts within the border of Texas, it was our chance to start networking with the bigger gurus and well-known names and people who are doing great things in cannabis and letting them know that the lights of Texas cannabis are starting to burn bright.”
“We wanted to deliver the beautiful message of this plant to our community,” Liz added, “starting with the New Braunfels area, that’s where we’re from. We went to New Braunfels High School and so does our daughter.”
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As mostly lighthearted and informative as their array of content is, the founding of Grow House comes from a personal place for Liz.
“I remember being in high school and watching my sister have her life ruined because of this plant like so many other adolescents. People who are taking this plant because it’s naturally for us. I really want to make sure that this part of the story is known.”
To their credit, the team at Grow House produces content with meaning, far beyond the cliched clickbait videos with little substance all too currently common in other cannabis-related media. Instead of thrown together and mostly meaningless skits or Instagram stories, Patrick and Liz make it a personal mission to cover all aspects and the diversity of the cannabis community.
“Grow House Media is dedicated to exploring the ‘new propaganda dedicated to hemp and cannabis in the modern space of culture. We want to be part of telling the new narrative of cannabis so we can set it alright,” Patrick said, describing their platform in his own words.
“We want to be able to present cannabis.” Liz described. “The lifestyle, the people who bring this plant to market, the patients, the doctors. We want to put them in the most big and beautiful light.”
Along with producing their interviews and segments, they’re also documentarians. Entitled “Big Texas Hemp”, the docuseries follows six Texas farmers growing industrial hemp for the first time in eight decades from seed to harvest. As this is a plant with limited agricultural knowledge due to its only recently legal status, the series will examine the many trials and tribulations that go into an inaugural harvest.
With such an array of information and entertainment-packed content, Liz and Patrick want to stress that the overall message of advocacy isn’t lost in the amusement of Grow House’s catalog.
“When you create media in cannabis and you live in a prohibition state, it naturally lends itself to turning your camera and megaphone and platform to advocacy. And it was a natural transfer over. A natural roll up into advocacy that our company was able to do this past Legislative Session.”
Recently in a funny yet defining series of events for the platform, Liz herself was actually one of the panelists on the Cannabis Media panel at the cannabis-centered G4Live Expo at Mandalay Bay in my adoptive homeland, Viva Las Vegas. A Vegas-sized convention with brands across Nevada and And funny enough, guess which Texan medical refugee turned journalist they gave the honor of moderating such an experienced panel to?
As one of Grow House’s early projects consisted of attending nearly every cannabis convention possible, Liz felt right at home being on the panel of a very similar convention. From chatting with cannabis-related professionals on Clubhouse and the connections made from those many trips to cannabis conventions as well as numerous interviews with budtenders across The Legal States, Liz and Patrick immediately signed up for the Budtender Awards-hosted G4Live Expo. Out of many applicants, Liz and Grow House clearly stood out, as the director of programming added her to the Today’s Cannabis Media panel hosted by the southern cannabis journalist “whose mom says he’s very funny.”
Along with her equally as experienced panelists in other fields of cannabis media, Liz couldn’t have been a more brilliant panelist. Explaining in detail the struggles and triumphs of cannabis media and the added factor of broadcasting in prohibitionist land, Liz provided a treasure trove of information on anything related to the current state of cannabis content.
Besides being invited back to G4Live’s next summit in September, Grow House’s plans to continue to traverse both statewide and the rest of the growing Legal States with the funny, heartfelt, meaningful and historical stories that make Grow House stand out as a platform.
Wanna check out what they’re up to? Check out https://www.growhousemedia.co/ for more information.